fog

Snowflake may be a name most engineers rattle off when asked to name a data warehouse, but considering how often I encounter confusion about what Snowflake is, I think a word about what Snowflake isn’t is appropriate here. And because so much of Snowflake’s marketing reads like it was written by someone who’s spent so long in the cloud that everything comes out as fog, in order to get to the truth of Snowflake you’ve got to parse the jargon like Scrapy parses data. To take one tiny example, when Snowflake says it “brings together data storage, processing, and analytic solutions,” they appear to assign to themselves the agency of “brings” in a way that they don’t technically deserve, as … Read more